Home » 5 Things We Learned About Crowdfunding In 2021

5 Things We Learned About Crowdfunding In 2021

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2021 left us looking for methods to settle into being perpetually unsettled. Backers across the globe navigated returns to workplaces, lecture rooms, and social lives, and for a lot of, these points of their lives are completely modified. So how did that have an effect on crowdfunding this yr? What occurred on the Indiegogo platform in 2021? What did backers come collectively to fund and what did their habits collectively point out? We dug into the info to learn how backers engaged with campaigns and a few clear developments emerged. 

Listed below are a few of our high takeaways from 2021.

House merchandise have been 2021’s largest winner

House merchandise have been our total most funded class on Indiegogo this yr. Not solely that, however 40% of our high 10 InDemand merchandise of 2021 have been for the house. We had numerous superb dwelling merchandise discover their footing on Indiegogo this yr. Bird Buddy, a sensible chook feeder that alerts you of avian guests and captures chook photographs, raised over $8M USD. BeYou, a reworking chair that permits you to sit in 10 totally different positions, raised $3.7M USD. (Be sure you additionally take a look at four tips from the BeYou creators on working from dwelling comfortably.) Pepper Cannon, a pepper mill for pepper lovers who actually need to kick issues up a notch, raised $3M USD. Deeper Network’s Decentralized VPN & Firewall raised $2.7M USD. Mella, the good mushroom fruiting chamber, grows gourmand mushrooms for its customers and raised $550K USD. In 2021, folks spent numerous time at dwelling. The house additionally turned the workplace and the classroom, so it is sensible that backers needed to outfit their areas with the perfect tech to make their environment snug and handy.

Campaigners relaunched on Indiegogo in a giant approach

This was a yr of many standout relaunches on Indiegogo. We had a ton of Indiegogo cult favourite campaigners coming again to do new launches for the Indiegogo neighborhood. SIRUI, maker of innovative camera lenses and accessories, ran a complete of 5 campaigns in 2021 for its fan favourite digital camera gear. Their most up-to-date marketing campaign is for the 50mm T2.9 1.6x Full-Frame Anamorphic Lens. Inexperienced tech firm GoSun launched its tenth Indiegogo marketing campaign this summer season for the GoSun Chillest Solar Cooler. The staff behind the Babymaker eBike, Indiegogo’s most funded marketing campaign of 2020, is at the moment elevating funds for the Miles Mini electric skateboard in InDemand. And final month Hyper Merchandise, makers of groundbreaking IT equipment, launched their nineteenth Indiegogo marketing campaign to this point: HyperJuice 245W USB-C Battery Pack & GaN Charger. After constructing a neighborhood and discovering a loyal following on Indiegogo, it’s comprehensible that an entrepreneur would need to return for subsequent launches.

Avid gamers are our most engaged customers

Earlier this yr, Indiegogo enhanced its feedback options to permit for extra engagement on marketing campaign pages. And on the subject of analyzing which initiatives get probably the most feedback, there was a transparent winner: Gaming initiatives are inclined to have extra remark actions than different campaigns. The 2 campaigns that acquired probably the most feedback in 2021 have been each gaming consoles: ONEXPLAYER, a handheld gaming console that boasts a 2560 x 1600 decision, and Ayaneo, a AAA gaming system that gives superior efficiency. However these aren’t the one gaming campaigns that acquired folks speaking. Queeng got here again to the platform to launch a multi-ethnic deck of playing cards the place women and men are equal. The Ever Forward Club is an journey card sport from BIPOC creators that teaches youngsters social and emotional abilities. Odin is a gaming handheld that generated numerous buzz on and off the Indiegogo platform. To affix the dialog for these or every other sport, take a look at the tabletop games and video games at the moment reside on Indiegogo. 

Funding for digital camera gear practically doubled

2021 was a busy yr for content material creators, as evidenced by the uptick in digital camera gear funding on Indiegogo final yr. Funds raised for digital camera gear practically doubled from 2020 to 2021, elevating greater than $12.6M USD total. We solely had just a few extra initiatives launch in 2021 as in comparison with 2020, however every challenge within the digital camera gear class was extra profitable on common than 2020. There have been numerous unimaginable digital camera gear campaigns that discovered a neighborhood on Indiegogo in 2021. Gitzo, a tripod and digital camera backpack constructed to outlive the weather, raised $990K. Center Cam, a webcam that sits in the course of your display screen, raised $1.7M. Lumina 4K Webcam, which helps you look your greatest on each video name, raised $891K. Freewell’s Magnetic VND camera filter, which supplies an prolonged vary of publicity values from two to 9 stops utilizing solely two filters, raised $759K. Alice Camera, an AI digital camera for content material creators that discovered success, raised $191K thanks in part to the Arrow Certification Program serving to the staff supply elements amidst a worldwide semiconductor scarcity. Be sure to check out more Indiegogo camera gear campaigns

Campaigns have been extra prone to hit their funding targets this yr

In 2021, campaigns have been 3% extra prone to hit their fundraising targets than in earlier years. We had some really monumental blockbuster campaigns this final yr. VAVA Chroma Triple Laser Projector raised a whopping $7.3M USD final yr. Lomi, a countertop gadget that turns waste into compost, raised $7.2M USD. And talking of repeat campaigners, GPD HK has run 14 gaming  campaigns on Indiegogo and their marketing campaign for the GPD WIN3 raised $4.4M USD. However there have been additionally numerous smaller campaigns that had nice years on Indiegogo. Under the Umbrella, a queer bookstore in Salt Lake Metropolis, smashed its marketing campaign objective by elevating $54K USD. (You may discover the proprietor’s LGBTQIA+ book recs here.) The Black Queer Tarot Deck, which options stunning collage and images of Black queer folks thriving, raised $37K. (Try our interview with the artist.)  Monch Bar, a snack for canine on the go, raised $8K, and you can even take a look at Monch Bar’s five tips for traveling with your dog. Robe Curls, a viral TikTok headband that offers you curls with out utilizing warmth, raised $17K. (It’s also possible to take a look at this exclusive interview with the Gown Curls creator.) Massive or small, due to our emphasis on neighborhood and our sources for campaigners, Indiegogo is a platform the place any sort of challenge can discover success.


WATCH our particular 12 months in Evaluation video the place we have a look again on the High 10 Crowdfunding Campaigns of 2021, together with just a few honorable mentions. Did your favorites make the checklist?

Need to see the remainder of our 12 months in Evaluation? Have a look again at 2021 and examine the year’s top campaigns, our predictions for 2022, and why we dubbed 2021 the Year of the Backer.

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