Home » 2021 Was the Year of the Backer on Indiegogo

2021 Was the Year of the Backer on Indiegogo

by Admin

Indiegogo launched quite a few thrilling initiatives in 2021 to assist entrepreneurs and creators ship on their guarantees to backers and create campaigns that our group will love. Whereas Indiegogo has all the time aimed to assist campaigners in hitting their targets and serving to backers, 2021 is the yr we actually kicked it up a notch. That’s why we’re dubbing 2021 The 12 months of the Backer – as a result of when entrepreneurs and creators are supported, it helps the whole Indiegogo group have a greater expertise on our platform. Beneath you’ll see 5 of our high initiatives this yr. 

However first, WATCH our particular 12 months in Assessment video the place we have a look again on the High 10 Crowdfunding Campaigns of 2021, together with just a few honorable mentions. Did your favorites make the record?

We enhanced Belief and Security Measures with new applications and a Crowdfunding Belief Alliance with GoFundMe

Group and belief are the inspiration of crowdfunding. And, to be candid, Indiegogo hasn’t all the time lived as much as our backers’ expectations. Matching the ethos of the late 2000s, Indiegogo was based as an open platform the place anybody may elevate cash for nearly something, with little restriction. However “open” shouldn’t be what our group desires. So this yr we launched a number of initiatives that put group and belief on the coronary heart of the whole lot we do. We overhauled and expanded our Belief & Security staff with a watch towards the last word objective of with the ability to proactively vet the hundreds of campaigns dwell on our platform each day. We created an Inside Assessment Board to supervise our most impactful Belief choices and be certain that we’re preserving our backer’s pursuits in thoughts always. We launched The Guidepost Program, which is able to assist us guarantee entrepreneurs solely launch on Indiegogo once they have a viable plan to ship. And, lastly, we partnered with GoFundMe to co-found the Crowdfunding Belief Alliance to share greatest practices and collaborate on security measures. Collectively we’re going to make use of these initiatives to catch small points earlier than they turn into large issues.  

We rebooted Go Time,  Indiegogo’s official podcast

For years, Indiegogo had a podcast that helped entrepreneurs perceive construct a group, elevate funds, talk with backers, and extra, nevertheless it had been a very long time for the reason that widespread podcast put out a brand new episode. In 2021, we knew it was time to convey it again. It was, in essence, go time for Go Time, and the official Indiegogo podcast reboot was off with a bang. Our hosts Adeeti Goswami and Stacy Bradford have been giving entrepreneurs hands-on steering at Indiegogo for years. Adeeti is Indiegogo’s Supervisor of {Hardware} and Design and Stacy is Indiegogo’s Senior {Hardware} Supervisor, and collectively they’ve labored on hundreds of Indiegogo campaigns that raised thousands and thousands of {dollars} in backer funding. They’ve navigated each sort of marketing campaign to success, and now they’ve introduced their experience to a wider viewers to assist entrepreneurs ship the absolute best expertise to their backers. By means of a collection of frank conversations and unique one-on-one interviews, Adeeti and Stacy discuss entrepreneurs by means of what works — and what doesn’t. You’ll be able to pay attention wherever you discover your favourite podcasts or check it out here

We celebrated the 5 yr anniversary of the International Quick Observe program

This yr marks the five-year anniversary of the Global Fast Track Program in China, which helps China-based corporations debut new merchandise by means of crowdfunding. Because the program’s inception, merchandise from China have raised over $300 million on Indiegogo, and forty campaigns raised at the very least $1 million. A lot of Asia’s largest manufacturers have been behind these launches and have used Indiegogo to introduce merchandise, construct communities, and getfeedback from backers within the world market. The International Quick Observe Program program noticed 40% year-over-year development in China in 2020, which was no small feat throughout the COVID-19 pandemic. To commemorate the successes of our program members, we held the Indiegogo 2021 GOGO Innovation Summit & Awards in Shenzhen, the place we heard from thought leaders within the subject and handed out Innovation Awards to the highest campaigns of the yr. Midea U-Shaped AC took dwelling the award for greatest marketing campaign of the yr, Bluetti AC200 gained for greatest new marketing campaign, and Amazfit X gained for group favourite. You can explore the full list of winners here.

We used Ideas for Indiegogo to donate to causes that matter to our backer group

We technically launched Tips for Indiegogo on the finish of 2020, however in 2021 this system gained sufficient momentum to make a big effect. Ideas for Indiegogo lets you add a tip to any of your Indiegogo contributions. We then donate a portion of these tricks to numerous causes all year long. Day-after-day on our platform, we witness what backers can accomplish and Ideas for Indiegogo permits us to harness the ability of the Indiegogo group to assist these in want. In Could, we used Ideas for Indiegogo to make a $17,000 USD donation to Asian Americans Advancing Justice – Asian Law Caucus. In September, we donated a total of $6,800 USD to One Tree Planted and the American Forest Foundation. In November, we donated $4,000 to the American Immigration Council. We additionally donated 100% of the revenue from our March 15, 2021 publication to Stop AAPI Hate. We’re blown away by what backers like you’ll be able to obtain and look ahead to making an enormous distinction from donations to this program sooner or later.

We expanded our worldwide footprint by opening up the platform to 11 new nations

Crowdfunding breaks down borders. It connects backers with entrepreneurs from all around the world to convey new initiatives to life. Indiegogo prides itself on being a worldwide platform, which is why we’re all the time increasing our worldwide attain. In September, Indiegogo began to support even more countries on our platform. We welcomed entrepreneurs from eleven further nations to launch crowdfunding campaigns of their native foreign money and make our world crowdfunding group extra vibrant and various. Indiegogo now accepts crowdfunding campaigns from Poland, Cyprus, Estonia, Greece, Lithuania, Latvia, Malta, Slovenia, Slovakia, New Zealand, and Mexico. Indiegogo is devoted to its position as a worldwide platform for all creators and entrepreneurs, and in 2021 we had been excited to welcome campaigns from extra locations all over the world.

We teamed up with Amazon Launchpad to assist entrepreneurs launch their companies

In 2021 we began working with Amazon Launchpad to assist profitable Indiegogo campaigns turn into flourishing small companies. Amazon Launchpad will help new manufacturers, entrepreneurs, and startups overcome most of the challenges related to launching new merchandise through the use of Amazon Launchpad’s advertising instruments, ecommerce experience and distinctive advantages to extend visibility of their present merchandise to allow them to focus their consideration on new improvements, growth, and what’s subsequent for his or her enterprise. Launchpad appears for disruptors, innovators and builders with differentiated merchandise or fascinating model tales. Amazon Launchpad is now featured on the Indiegogo Specialists Listing, and directs certified Indiegogo campaigns to fill out a Launchpad software. By teaming up with Indiegogo, Amazon Launchpad can turn into the following step within the lifecycle for choose Indiegogo campaigns. You can check out the Amazon Launchpad Indiegogo collection here

Indiegogo prides itself on being a platform the place backers can have the absolute best expertise and we’re excited that 2021 allowed us to launch initiatives that furthered that objective and made 2021 The 12 months of the Backer. This was a busy yr for Indiegogo and we will’t wait to hit the bottom working in 2022 to construct much more options and applications to assist the Indiegogo group. 


Wish to see the remainder of our 12 months in Assessment? Have a look again at 2021 and skim in regards to the year’s top campaigns, what we discovered about crowdfunding in 2021, and our predictions for 2022.

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