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Swot analysis on Masterchef UK

Master Chef is a cooking game show introduces by BBC. People those who participate in the game show enhance their cooking skills and learn and make new and versatile food dishes known from around the world.

Master Chef being a famous cooking game show has strengths and weaknesses along with their threats and opportunities.

Strengths:

  • Provides a platform for cooking lovers
  • People from all over the United Kingdom apply in order to enhance their cooking skills
  • Participants get to meet and learn from professional chefs
  • People who watch the series also get inspired by the cooking and learn how to cook well
  • Viewers appreciate such kind of shows which help them learn something
  • They hold charity shows for the poor

Weakness:

  • Videos of all the dishes made in Master chef are already uploaded on You Tube, people can learn from there even before the show starts
  • They demand a lot of money while the contestants apply

Opportunities:

  • Bringing in more versatility in food items
  • Teaching the dishes from all around the world
  • Giving more incentives to the participants so that they enjoy their entire game show
  • Providing the winners with token of appreciation

Threats:

  • Competitors like Come Dine With Me, Britain’s Best dish are a healthy competition for them
  • Food Inflation can cause them problems and their prices high for buying the products

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