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Swot analysis on CNN

CNN (Cable News Network) is a famous and well known US cable news working since 1980. CNN was the first news channel to provide the world with 24 hours news facility and it was the first all news channels aired in USA. The main headquarters are in Atlanta and studios in Washington DC.

Despite being the first news channel aired in USA it still faces some weaknesses, strengths, opportunities and threats.

Strengths:

  • CNN being the first all news channels has the authority over all the news channels.
  • CNN is being telecasted worldwide with viewers from at least 212 states.
  • It is the most well known and famous news channel over the globe.
  • CNN owns different foreign language networks worldwide.
  • Many news channels are affiliated with CNN

Weakness:

  • Most of the times news covered by CNN gives biased perception to the viewers
  • Controversies and propagandas regarding world issues are faced by CNN
  • During the USA Iraq war many controversies regarding CNN in to the limelight
  • News channels also sometimes exploit people through their news

Opportunity:

  • They can try producing unbiased news so that people appreciate them more
  • By hiring more newscaster and correspondents will help them grab more news and cover more events in a short span of time
  • Organizing more events on a global scale will help them strengthen their brand name

Threat:

  • Competitors, Several news channels came up since the last centuries
  • Domestic news channels can be a threat to them
  • Newspapers and magazines can also be an effective source of threat

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