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Swot analysis of Sony Television

Sony Entertainment Television is an entertainment television channel with many versions like Sony Entertainment Television (Asia) etc.

Strengths:

  • Sony Entertainment Television is known globally
  • Holds reputable name and goodwill
  • Famous celebrities own shares and are a part of Sony Entertainment Television
  • Broadcasts game shows, serials, reality  and family shows
  • Has almost 10 versions which are telecasted throughout the world

Weakness:

  • Sometimes the shows they telecast become monotonous and too long
  • Market inflation may fluctuate their shares and their rates

Opportunities:

  • Broadcasting more informative shows and children shows
  • They can float their shares in the public instead of just giving them to the celebrities
  • They can expand their business or diversify their business in to different lines

Threats:

  • Similar Television channels can be their competitors
  • People might switch to other channels in case the shows become monotonous

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