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Swot analysis of Indian Idol

Since the talent hunt started back there in USA, American Idol, India thought of not remaining behind and starting the same hunt in their country. It was first premiered in 2004 and continued the other seasons successively. Five seasons have been aired to the date.

Swot analysis can be done for Indian Idol too

Strength:

  • Most popular singers became the judges of the show
  • People from all over India participated and gave auditions to get selected
  • Gave fame to a hidden talent in India
  • Revenue was generated through the show
  • People got an entertainment reality show in India
  • Many people got employment due to this show, in making the infrastructure, hosting the show, taking the auditions
  • Every one could participate in the show, even without the training

Weakness:

  • No trained singers were seen
  • Everyone expected a perfect singer with a perfect voice
  • Management was not effective during the auditions
  • Many people in India criticized the show who belonged to a religious sect back in India

Opportunity:

  • Better management can be done for the coming seasons so that  many people get selected
  • Training sessions can be given to the participants for better performance
  • Voting should be done through the computers and cell phones both
  • The way to register can be given on online forums, text messages can be sent to the cell phones so that as many people register as possible

Threat:

  • Many reality shows are upcoming, therefore competition always remains
  • The threat from the religious sects of India
  • Finances and budget should be taken care off
  • The participants get security threats

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