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SWOT analysis of Groupon

SWOT analysis of Groupon


Buy the detailed research report on Groupon :
Groupon Report for 2

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Note: We will send you the detailed reporting in pdf format to your respective paypal email id . Be patient and wait for 24-48 hrs and please feel to give your comments after reading it.
Strengths of Groupon

  • Aggressively expanding its emerging markets
  • Efficient Management
  • On Acquisition Foray
  • Large customer and Merchant base (Currently have 35 million registered customers)
  • Range of deals to be offered

Weakness of Groupon

  • Lack of network effect
  • High cost of customer acquisition
  • No switching cost for merchants and customers
  • Scaling is expensive (sales people on the ground)

Opportunities for Groupon

  • Increase Market share in its market (currently have approx 80% market share)
  • Foray in to less penetrated markets
  • Economies of scale

Threats for Groupon

  • New players such as Google are planning to enter
  • No technology barriers to entry
  • Aggressive expansion could lead to managerial / financial problems

Key Selling points for Groupon

—  79% of US visits among a custom category of 81 Group Buying sites (according to a research)

—  No. 1 Player  in the space with app 80% market share

—  Valued at $6 billion (basis on last offer made to the company)

—  Clearly “crossed the chasm“ with strong showings in types like Mosaic type C02 – Prime Middle America

—  Presently revenues of more than $1 million a day on average and is projected to book well over $500 million in revenue in 2011

Key Challenges for Groupon

—  Competitors : New players such as google are planning to enter  in the local buying space and Livingsocial market share is also improving

—  Technology : No technology barriers to entry in the industry. More than 300 players are operating in the space.

—  Expansion: Groupon is acquiring and expanding its reach in more markets very aggressively. Aggressive expansion could lead to managerial / financial problems

—  Customer Base: It has a challenge to maintain to its existing customers and adding new members with its innovative ideas. Innovative offers are certainly required for it.

Future of Groupon

—  Company is on pace to make $1 billion in sales faster than any other business. In 18 months, it has achieved the figure of $ 1billion and it can multiply this figure in next few years

—  Growing industry online and have really caught the attention of many consumers

—  To get best Technology to compete with competitors

—  To increase the consumers base and maximum can hit on the deals on the website

—  To improve and get best customer service for the customers

—  Introducing “Groupon Stores” : It allows merchant to register their business and  can offer special deals to Groupon members in their general neighborhood.

—  Be city guide for promotion offers

Note:You can buy a  readymade report on Groupon for 20$. Please contact stockalert123@gmail.com or Skype: masterblaster001. Payment by paypal to sarajose111@gmail.com


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