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Swot analysis of American Idol

American idol, one of the top rated reality shows in American history premiered its 11th season on the 18th of January 2012. The auditions for this very season were held in the summers of 2011, it is said that this season had significant drop in the number of viewers.

Swot analysis for American idol

Strength:

  • Biggest superstar hunt ever
  • Most popular show on the American television
  • Best judges from American show business
  • Weekly entertainment for the people around the world
  • The show was premiered by many television channels
  • Contestants from around the continent registered in for the auditions
  • Revenues were generated through the show
  • International broadcasting of the show
  • The most rated show

Weakness:

  • The contestants were not trained specially for the show
  • The age limit for selecting the contestants was 16-24 due to which people above these age groups could not participate
  • The contestant was supposed to be legal US citizen
  • The contestant should not hold any current recording or talent representation

Opportunity:

  • Can hold charity shows to raise funds for the needy people
  • Has an opportunity of having the best judges and hosts throughout the 11 seasons
  • Sponsorships from the companies and media
  • Revenues generated from the international television channels
  • As it increases the ratings of other shows as well, it gets a good reputable name
  • Has an impact on musical theatre as well

Threat:

  • Security threat to the participants and the judges
  • Competition due to the other reality shows
  • The reality stars are bullied
  • Threat of authenticity

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