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KBC Sony launches season 6 with sponsors Cadbury,Idea

Season 6 of Kaun Banega Crorepati seems to become breaking records months before the show goes on air. The registration lines, which opened on 28th May, 2012 Monday, got 425,000 registrations against 179,000 final year.
Amitbah Bachchan tweeted on twitter “This is fantastic news !! Just 15 minutes into registration and KBC gets 150,000 registrations by means of SMSs. Last season it was 70,000 . That’s like twice much more this season.
In accordance with officials working with all the show, these SMSes and call rates will cost Rs 3-6, according to the telecom operator. Normally, the income deal in between broadcaster and telecom operators, like Idea, MTNL and BSNL, ranges from 30:70, with majority being shared by telecom operator.
Sony Entertainment Tv, is employing KBC as a tent pole property, 1 that holds up the rest of its programming by attracting viewers and finding them to keep on for other shows. Three months ahead of the quiz show goes on air , the channel has roped in Cadbury as the presenting sponsor and Idea Cellular as the telecom partner. Based on media purchasers, Cadbury India has paid Rs 25-30 crore for presenting sponsorship, although Notion Cellular paid Rs 30-35 crore. The channel is yet to finalise the associate sponsors, that are probably to spend Rs 15-16 crore.
Like final year, the quiz show will have more than 50 episodes and probably to begin in mid-August. According to sources inside Sony, a technique is getting worked on to make sure the every day soap schedule isn’t affected by KBC 6.

Season 6 of Kaun Banega Crorepati seems to become breaking records months before the show goes on air. The registration lines, which opened on 28th May, 2012 Monday, got 425,000 registrations against 179,000 final year.Amitbah Bachchan tweeted on twitter “This is fantastic news !! Just 15 minutes into registration and KBC gets 150,000 registrations by means of SMSs. Last season it was 70,000 . That’s like twice much more this season.
In accordance with officials working with all the show, these SMSes and call rates will cost Rs 3-6, according to the telecom operator. Normally, the income deal in between broadcaster and telecom operators, like Idea, MTNL and BSNL, ranges from 30:70, with majority being shared by telecom operator.
Sony Entertainment Tv, is employing KBC as a tent pole property, 1 that holds up the rest of its programming by attracting viewers and finding them to keep on for other shows. Three months ahead of the quiz show goes on air , the channel has roped in Cadbury as the presenting sponsor and Thought Cellular as the telecom partner. Based on media purchasers, Cadbury India has paid Rs 25-30 crore for presenting sponsorship, although Notion Cellular paid Rs 30-35 crore. The channel is yet to finalise the associate sponsors, that are probably to spend Rs 15-16 crore.
Like final year, the quiz show will have more than 50 episodes and probably to begin in mid-August. According to sources inside Sony, a technique is getting worked on to make sure the every day soap schedule isn’t affected by KBC 6.


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