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May 2012
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History of Groupon and Financial Investors

Groupon – Company Overview

—  Website   -

—  Blog – Twitter @groupon

—  Phone –    312 676 5773

—  Email –

—  Employees-   3,100

—   Founded  -11/08

—  Description- Local Daily Deals

—  HQ: 600 W. Chicago Ave Suite 620 Chicago, IL, 60654 USA

History of Groupon:

—  A deal-of-the-day website that is localized to major geographic markets worldwide

—  Launched in November 2008, started by  Andrew Mason

—  First market for was Chicago, followed soon thereafter by Boston, New York City and Toronto

—   Presently serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has a massed 35 million registered users

—  Biggest player in the local commerce space with approx 80% market Share

Funding of Groupon

Total $1.12B
Angel, 1/07 6 $1M
Eric Lefkofsky,
Brad Keywell
Series A, 1/08 7 $4.8M
New Enterprise Associates
Series B, 12/09 8 $30M
Accel Partners
New Enterprise Associates
Series C, 4/10 9 $135M
Digital Sky Technologies
Battery Ventures
Accel Partners
New Enterprise Associates
Series D, 1/11 10 $950M
Digital Sky Technologies
Morgan Stanley Venture Partners
Fidelity Ventures
Andreessen Horowitz
Battery Ventures
Greylock Partners
Kleiner Perkins Caufield & Byers
Maverick Capital
Silver Lake Partners
Technology Crossover Ventures
Unattributed, 2/11 11

Management Team of Groupon

—  Founder/CEO – Andrew Mason

—  President and COO - Rob Solomon

—  Chief Data Officer – Mark Johnson

—  CTO - Ken Pelletier

—  VP Product Development – Suneel Gupta

—  Board Member – Kevin Efrusy

—  Board Member – Ted Leonsis

Corporate Strategy at Groupon

—  Maximize market penetration

—  Provide a relaxing, attractive social atmosphere

—  Offer high-quality / discounted deal

—  Create a great working environment

—  Increase Sales

—  Achieve profitability

Competitors of Groupon are:

—  More than Hundreds similar sites are in Business

—  Other notable firms operating in the market include BuyWithMe,,, Weforia(Powered by Yellowbook), Groop Swoop, Groupalia, TownHog,,,, and eWinWin.

— has been aggressively expanding its market to emerging markets

—  Recently, it acquired an Indian competitor

—  According to news, Google has plans to launch a competing product, called Google Offers

—  Only one serious competitor  available yet named LivingSocial (backed by Amazon)

Other Competitors are

— jellyfish, ideeli, Woot, Whiskey Media, PLAY, Pricebunch, BuyWithMe, ScoutMob, 8coupons, Adility, Tippr, LivingSocial, Chitown Deals, Dealster, TownHog, Twongo, CrowdSavings, Peixe Urbano,,, SocialBuy, FamilyFinds, Urban Spoils,, 8coupons, Yipit, iPhind, Ouffer,, HomeRun, BligDeal, GrabTheDeal, Grab The Deal, TownHog, KupiKupon, agrupate

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